Suchergebnisse

This paper improves upon previous attempts to predict loss of life (LOL) from severe flooding events. An expression for LOL in terms of warning time (WT), the size of the population at risk (PAR), and the forcefulness of the flood waters (Force) is derived from the historical record of dam failures and flash flood cases via logistic regression. There is no evidence for an effect of prior flooding experience or an interaction between WT and PAR, as has been suggested elsewhere. Guidelines are suggested for the proper use of the final equations and the findings are discussed in relation to a theoretical model of flood fatalities.

In the age of the Internet and easy access to almost infinite information, the problem of information overload among consumers is bound to become of great importance to marketers. By means of simulations we show that this 'tyranny of choice' is avoidable. Consumers can neglect most product information and yet make good choices, so long as either there is no conflict among the product attributes or the attributes are unequally important. In these conditions, only one attribute is enough to select a good option - one within ten percent of the highest value possible. We conclude with marketing implications of these findings.

Health risk beliefs of homeowners near a landfill site were assessed in a survey and compared to expert judgments of the health risks of living near the site. A bimodal distribution of health risk beliefs suggested sharp disagreement between the experts and at least some of the residents. Correlates of high risk beliefs included perception of odor from the site, exposure to media coverage of the problem, having children living at home, age (younger respondents more concerned), and gender (females more concerned). An aggregated neighborhood health risk belief predicted reductions in home prices even after controlling for home physical characteristics, such as size and other disamenities such as proximity to a freeway. In the 4100 homes near the site, the estimated depression in property values was estimated to total about $40.2 million before the site was closed and to be about $19.7 million after closure. Implications of these results for community conflict and for benefit‐cost analysis of hazard site remediation are discussed.

This study analyzes the effectiveness of a mass‐media radon information and testing campaign conducted in the Washington, D.C. area in the winter of 1988. Although an impressive number of test kits (approximately 100,000) were sold, the ultimate mitigation rates resulting from the campaign were extremely low. Analyses show that low mitigation rates cannot be explained by postulating that people's responses to radon are insensitive to the level of objective risk. They may instead be due to characteristics of the protective response required to reduce radon risk. Radon may be thought of as one of a family of household risks which have risk response profiles that make them particularly difficult for people to manage and remediate. Traditional information campaigns for such risks are likely to be ineffective; instead, they may require regulatory strategies or programs which provide active guidance and assistance.